The social marketing in public health certificate program is offered to experienced health educators or other public health professionals who wish to develop the skills needed to develop, implement and evaluate social marketing programs.  The certificate program emphasizes the translation of theory and knowledge into evidence-based practice.

The University of South Florida , College of Public Health , has been a leader in social marketing in public health for over 10 years.  Each year, USF hosts an international conference in social marketing and public health, which has drawn over 3,500 participants during the past 11 years, and a Social Marketing Field School .  The University of South Florida also houses a CDC funded Prevention Research Center which is developing a community-based approach to social marketing.

The certificate program has been developed for the following groups: 

• Public/community health educators prepared at the masters level (minimally);
• Graduate students enrolled in public health programs that are pursuing a public health education or health-related careers;
• Public health educators who are employed in local, state and federal public health agencies that have education and experience in public health education (minimum of 3 years public/community health practice); and
• Other individuals who may be interested in completing the certificate program include public health program planners and administrators working at local, state and federal levels.

Course and Credit Hours

Eighteen (18) credit hours are required for completion of the Certificate.

Required Courses (9 credit hours)

• PHC 6411              Introduction to Social Marketing for Public Health (3 credits)
• PHC 6705              Formative Research Methods in Social Marketing (3 credits)
  And select one of the following three courses:
• PHC 6934              Marketing for Non-Profit Organizations (2 or 3 credits)
• PHC 6148              Strategic Planning and Health Care Marketing (3 credits)
• PAD 6934              Public and Nonprofit Marketing and Communications (3 credits)

Electives (9 credit hours)-selected with program advisor.  Electives will be selected based on student's experience and career goals/plans.  Examples of elective courses suggested for the target audience are: Focus Group Research; Public Health Message Design; and Qualitative Methods in Community Health Research.

  Application Process for Enrollment
Call the Graduate Certificate Office at (813) 974-2442 or visit their website at www.outreach.usf.edu/gradcerts/ to obtain the appropriate applications.

Standardized Test Requirements
There are no specific test requirements.

Registration Process for Individual Courses
Follow the accepted procedure for graduate level courses.

Time Limit for Completion of Certificate
Time limits on certificate completion comply with university standards.

Fees per Course / Credit Hour
Fees parallel that of standard graduate level classes.  Please visit the USF website at http://www.usf.edu/controller/cashaccounting/tuition to view current fees.

Course Location
This Certificate is offered at the Tampa campus.

Department contact information
Dr. Carol Bryant at 813-974-6686 or cbryant@health.usf.edu

Pre-Admission Counseling and Advising
(813) 974-6505 or advisor@health.usf.edu

Special Notes:

• This graduate certificate does not require that you submit GRE scores with your application
• You may apply and/or enroll any semester as a certificate-seeking student
• The College of Public Health website is www.publichealth.usf.edu The College of Public Health graduate certificate website is http://health.usf.edu/publichealth/gradcert.html
• The College of Public Health toll-free number is 888-USF-COPH and press 1 for Student Advising

USF College of Public Health
13201 Bruce B. Downs Blvd.
Tampa FL 33612-3805
Toll Free 888-USF-COPH

New Student Advisor: advisor@health.usf.edu
http://www.publichealth.usf.edu